Stanleick didn’t comment on specific revenue projections for the brand, but said that “expectations are extremely high.” True to form, Jenner is reintroducing the line by hosting a live shopping event on the brand’s website minutes after the new website launches.
There are many more markets where Kylie has a big following where we haven’t launched yet.” Kylie has a strong following globally in many key markets, and we’ve already launched Australia, where we have a strong business. “We’ve seen that in preparation for the relaunch and a lot of the partnerships that Kylie herself has been doing with retail partners. European markets, he added, are just the beginning.
Stanleick said that bringing an omnichannel approach to key international markets was the next phase for his strategic vision for the brands. India Is Rare Beauty's Second-largest First Week Launch After the U.S.
